Lead Quality Policy

Lead quality + data protection — the SkillKaJob promise

We qualify every enquiry using consent, relevance, freshness and basic contact validation, so partner institutes receive actionable leads — while student privacy stays protected under India’s Digital Personal Data Protection (DPDP) Act, 2023.

At a glance

What we do by default to keep lead quality high and data usage lawful.

Consent-first

Every enquiry is submitted by the student with clear notice and opt-in consent to be contacted by relevant institutes.

Relevance match

Leads are routed only when the student’s city, course interest and basic eligibility match your offering.

Freshness window

Leads are treated as “fresh” only within a short window (typically 7–10 days) and are not re-packaged as new later.

Validation + suppression
  • Format checks (phone/email) + anti-spam signals (rate limits, duplicates).
  • Basic contact validation (OTP/WhatsApp/email verification where enabled).
  • Suppression list for “Do not contact” requests and known invalid patterns.
Minimum data
  • We collect the smallest set of data needed to connect student ↔ institute.
  • Partners should store leads with least-access in CRM and delete when no longer needed.
1

Student submits enquiry

Via SkillKaJob forms/pages with notice, consent, and course/city intent.

2

Quality checks

Duplicate suppression, validation (where enabled), and basic eligibility + intent signals.

3

Routing to partners

Only partners relevant to the student’s course and city receive the lead.

4

Follow-up + feedback

Partners contact within SLA and report invalid/unreachable cases for improvement.

Lead qualification standard

A “qualified lead” is one that is consented, relevant, and reasonably reachable.

What SkillKaJob does

Checks before a lead is shared

  • Consent & notice — forms explain what data is collected, why, and that relevant institutes may contact the student.
  • Minimum required fields — typically name, mobile, city, course interest, and a basic education/eligibility indicator.
  • Duplicate suppression — repeated submissions (same mobile/email) are de-prioritized/merged where feasible.
  • Basic validation — format checks and optional OTP/WhatsApp/email verification (where enabled).
  • Eligibility fit — we route only to partners matching the student’s course/city and basic prerequisites.
  • Abuse filtering — we block obvious spam patterns and throttle suspicious bursts.
What you receive

Typical lead fields

  • Student: name, mobile (and email if provided)
  • Intent: course, city, preferred start time (if collected)
  • Fit signals: education level / basic eligibility
  • Tracking: source page, course/city slug, UTM (where available)

Avoid collecting sensitive data in the first call. If needed later (documents), take separate consent and store securely.

Stage Meaning What happens next
New enquiry Student submits an enquiry with consent. Basic checks: duplicates, format validation, throttling.
Validated Passes basic checks; optional OTP/WhatsApp/email verification where enabled. Routed only to relevant partners (course/city fit).
Qualified Consent + relevance + reasonable reachability; not on suppression list. Shared to partners + logged for feedback and dispute resolution.

Lead scoring (optional)

Some forms may include a short screener to identify “hot” leads. If enabled, you’ll see a tag/score.

Example signals
  • Ready to join ≤ 30 days → higher intent
  • Budget band matches typical fees → higher feasibility
  • Documents readiness (if asked) → faster admissions
  • Verified mobile (OTP enabled) → higher reachability
How to use it
  • Hot leads: contact within 2 hours (recommended).
  • Warm leads: contact within 24 hours.
  • Cold leads: send info message + one follow-up; don’t spam.

Scoring improves speed-to-lead. It does not change DPDP obligations.

Freshness, routing, and duplication

We prioritise current intent and reduce repeated outreach to the same student.

Freshness window
  • Leads are treated as “fresh” for a short period (typically 7–10 days from enquiry).
  • Older leads are not re-packaged as new; partners should rely on their own CRM notes for later follow-up.
Routing rules
  • Course + city match is mandatory (unless the student explicitly asks otherwise).
  • We aim to avoid routing one enquiry to too many partners to reduce spam.
  • We honour “Do not contact” requests using suppression lists.

Lead delivery & partner SLA

Speed and professionalism increase connect rate and trust.

Delivery methods
  • Email handoff to your admissions/CRM mailbox (MVP-friendly).
  • CRM / sheet sync (optional) with dedupe keys (mobile/email).
  • Audit log maintained to resolve disputes and improve filters.
Partner SLA (recommended)
  • Hot leads: first attempt within 2 hours
  • Warm leads: first attempt within 24–48 hours
  • Reasonable hours: avoid late-night spam
  • Stop on request: honour “do not contact” immediately

Invalid lead credits & dispute process

A clear, documented path for unreachable or clearly invalid leads.

When a lead may be invalid
  • Unreachable after reasonable attempts (e.g., 3 tries over 2 days + 1 WhatsApp/SMS).
  • Wrong number (confirmed) or invalid format.
  • Spam / nonsense details with no counselling intent.
  • Duplicate already shared recently (same mobile within a short window).
How to raise a dispute
  • Raise within 7 days of receiving the lead.
  • Share evidence: call attempt timestamps, WhatsApp/SMS screenshot, and CRM status.
  • We review logs (submission + validation signals + duplicates) and reply with outcome.
  • Where applicable, credits/adjustments follow your partner agreement.

Data protection (DPDP 2023): what it means in practice

Purpose limitation, minimal data, safeguards, and easy opt-out/deletion handling.

Our commitments
  • Purpose limitation: use student data only for counselling/admissions and related support for the course they enquired about.
  • Data minimisation: collect only what’s necessary to match and contact.
  • Security safeguards: access controls and restricted sharing.
  • Retention limits: delete/anonymise when no longer needed (unless law requires longer retention).
  • Transparency: students can request access/correction/deletion via contact below.
Student rights
  • Opt-out of marketing
  • Deletion requests
  • Correction of details
  • Grievance escalation

Partners must honour these requests and update their CRMs as well.

Security practices we expect from partners

Access & storage

  • Least access in CRM (only counsellors/admissions).
  • Strong passwords + 2FA for mail/CRM.
  • No public sheets; restrict sharing links.

Usage controls

  • No resale or forwarding without fresh consent.
  • Stop-contact requests must be honoured immediately.
  • Delete when the purpose is complete.
This page summarises SkillKaJob’s current lead quality and data protection practices. It is not legal advice. Partners should obtain professional guidance for DPDP compliance and any sector/state-specific requirements.

Partner responsibilities & prohibited practices

These rules protect students and protect your institute’s reputation.

Required behaviours
  • Truthful counselling: fees, duration, certification, placements, and refunds must be accurate.
  • Respectful contact: reasonable hours, clear identity, and no repeated spamming.
  • Record updates: mark leads as contacted / interested / not interested to reduce repeat outreach.
  • Issue reporting: report suspicious patterns so we can investigate and improve sources.
Prohibited practices
  • No resale/sharing of leads to any third party without fresh consent.
  • No false claims (e.g., “guaranteed job”, fake affiliations/tie-ups).
  • No coercion (pressure, threats, abusive language).
  • No unrelated blasts (different cities/courses) to the same student.

FAQs

Common partner questions about lead quality, freshness and compliance.

QAre leads exclusive to my institute?
Leads may be routed to a small set of relevant partners so students can compare options. We try to avoid excessive routing and prioritise course + city relevance.
QWhat counts as a “duplicate” lead?
Typically the same mobile/email submitting again within a short window. We suppress/merge where feasible. If you receive a clear duplicate, raise a dispute within 7 days.
QDo you verify phone numbers?
We always run format and anti-abuse checks. OTP/WhatsApp/email verification may be enabled on specific forms/campaigns.
QWhat if a student asks “stop contacting”?
Stop immediately, update your CRM as “Do not contact,” and if possible inform SkillKaJob so the student can be suppressed too.
QHow fast should we call?
Faster is better. Recommended: hot leads within 2 hours; others within 24–48 hours. Quick first contact improves connect rate and conversion.
QHow long can we retain lead data?
Retain only as long as needed for counselling/admissions and legitimate follow-ups. Delete/anonymise after the purpose is complete (unless law requires longer retention).
QWhat evidence is needed for an unreachable credit?
Call attempt timestamps (e.g., 3 tries over 2 days) and one message attempt (WhatsApp/SMS), plus CRM status. Raise within 7 days.
QCan we share leads with our franchise/branch?
Only if necessary to fulfil the student’s request and within the consent/purpose stated. Keep access limited and track who can view the data.
Contact & grievance: For privacy/deletion requests and compliance queries: privacy@skillkajob.com. For partner support and lead disputes: support@skillkajob.com.
Email privacy team Raise a lead dispute Read Privacy Policy
Scroll to Top