Lead quality + data protection — the SkillKaJob promise
We qualify every enquiry using consent, relevance, freshness and basic contact validation, so partner institutes receive actionable leads — while student privacy stays protected under India’s Digital Personal Data Protection (DPDP) Act, 2023.
At a glance
What we do by default to keep lead quality high and data usage lawful.
Every enquiry is submitted by the student with clear notice and opt-in consent to be contacted by relevant institutes.
Leads are routed only when the student’s city, course interest and basic eligibility match your offering.
Leads are treated as “fresh” only within a short window (typically 7–10 days) and are not re-packaged as new later.
- Format checks (phone/email) + anti-spam signals (rate limits, duplicates).
- Basic contact validation (OTP/WhatsApp/email verification where enabled).
- Suppression list for “Do not contact” requests and known invalid patterns.
- We collect the smallest set of data needed to connect student ↔ institute.
- Partners should store leads with least-access in CRM and delete when no longer needed.
Student submits enquiry
Via SkillKaJob forms/pages with notice, consent, and course/city intent.
Quality checks
Duplicate suppression, validation (where enabled), and basic eligibility + intent signals.
Routing to partners
Only partners relevant to the student’s course and city receive the lead.
Follow-up + feedback
Partners contact within SLA and report invalid/unreachable cases for improvement.
Lead qualification standard
A “qualified lead” is one that is consented, relevant, and reasonably reachable.
Checks before a lead is shared
- Consent & notice — forms explain what data is collected, why, and that relevant institutes may contact the student.
- Minimum required fields — typically name, mobile, city, course interest, and a basic education/eligibility indicator.
- Duplicate suppression — repeated submissions (same mobile/email) are de-prioritized/merged where feasible.
- Basic validation — format checks and optional OTP/WhatsApp/email verification (where enabled).
- Eligibility fit — we route only to partners matching the student’s course/city and basic prerequisites.
- Abuse filtering — we block obvious spam patterns and throttle suspicious bursts.
Typical lead fields
- Student: name, mobile (and email if provided)
- Intent: course, city, preferred start time (if collected)
- Fit signals: education level / basic eligibility
- Tracking: source page, course/city slug, UTM (where available)
Avoid collecting sensitive data in the first call. If needed later (documents), take separate consent and store securely.
| Stage | Meaning | What happens next |
|---|---|---|
| New enquiry | Student submits an enquiry with consent. | Basic checks: duplicates, format validation, throttling. |
| Validated | Passes basic checks; optional OTP/WhatsApp/email verification where enabled. | Routed only to relevant partners (course/city fit). |
| Qualified | Consent + relevance + reasonable reachability; not on suppression list. | Shared to partners + logged for feedback and dispute resolution. |
Lead scoring (optional)
Some forms may include a short screener to identify “hot” leads. If enabled, you’ll see a tag/score.
- Ready to join ≤ 30 days → higher intent
- Budget band matches typical fees → higher feasibility
- Documents readiness (if asked) → faster admissions
- Verified mobile (OTP enabled) → higher reachability
- Hot leads: contact within 2 hours (recommended).
- Warm leads: contact within 24 hours.
- Cold leads: send info message + one follow-up; don’t spam.
Scoring improves speed-to-lead. It does not change DPDP obligations.
Freshness, routing, and duplication
We prioritise current intent and reduce repeated outreach to the same student.
- Leads are treated as “fresh” for a short period (typically 7–10 days from enquiry).
- Older leads are not re-packaged as new; partners should rely on their own CRM notes for later follow-up.
- Course + city match is mandatory (unless the student explicitly asks otherwise).
- We aim to avoid routing one enquiry to too many partners to reduce spam.
- We honour “Do not contact” requests using suppression lists.
Lead delivery & partner SLA
Speed and professionalism increase connect rate and trust.
- Email handoff to your admissions/CRM mailbox (MVP-friendly).
- CRM / sheet sync (optional) with dedupe keys (mobile/email).
- Audit log maintained to resolve disputes and improve filters.
- Hot leads: first attempt within 2 hours
- Warm leads: first attempt within 24–48 hours
- Reasonable hours: avoid late-night spam
- Stop on request: honour “do not contact” immediately
Invalid lead credits & dispute process
A clear, documented path for unreachable or clearly invalid leads.
- Unreachable after reasonable attempts (e.g., 3 tries over 2 days + 1 WhatsApp/SMS).
- Wrong number (confirmed) or invalid format.
- Spam / nonsense details with no counselling intent.
- Duplicate already shared recently (same mobile within a short window).
- Raise within 7 days of receiving the lead.
- Share evidence: call attempt timestamps, WhatsApp/SMS screenshot, and CRM status.
- We review logs (submission + validation signals + duplicates) and reply with outcome.
- Where applicable, credits/adjustments follow your partner agreement.
Data protection (DPDP 2023): what it means in practice
Purpose limitation, minimal data, safeguards, and easy opt-out/deletion handling.
- Purpose limitation: use student data only for counselling/admissions and related support for the course they enquired about.
- Data minimisation: collect only what’s necessary to match and contact.
- Security safeguards: access controls and restricted sharing.
- Retention limits: delete/anonymise when no longer needed (unless law requires longer retention).
- Transparency: students can request access/correction/deletion via contact below.
- Opt-out of marketing
- Deletion requests
- Correction of details
- Grievance escalation
Partners must honour these requests and update their CRMs as well.
Access & storage
- Least access in CRM (only counsellors/admissions).
- Strong passwords + 2FA for mail/CRM.
- No public sheets; restrict sharing links.
Usage controls
- No resale or forwarding without fresh consent.
- Stop-contact requests must be honoured immediately.
- Delete when the purpose is complete.
Partner responsibilities & prohibited practices
These rules protect students and protect your institute’s reputation.
- Truthful counselling: fees, duration, certification, placements, and refunds must be accurate.
- Respectful contact: reasonable hours, clear identity, and no repeated spamming.
- Record updates: mark leads as contacted / interested / not interested to reduce repeat outreach.
- Issue reporting: report suspicious patterns so we can investigate and improve sources.
- No resale/sharing of leads to any third party without fresh consent.
- No false claims (e.g., “guaranteed job”, fake affiliations/tie-ups).
- No coercion (pressure, threats, abusive language).
- No unrelated blasts (different cities/courses) to the same student.
FAQs
Common partner questions about lead quality, freshness and compliance.